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Continue to ChatA good column is one that sells paper. It doesn't matter how beautifully it is written and how much you admire the author... if it doesn't sell any papers, it's not a good column. It's a terrible yardstick to use, but in the newspaper business, that's the whole thing. - Herb Caen from https://whatsmyquote.com/quote/a-good-column-is-one-that-sells-paper-it-doesn-t-matter-how-beautifully-it-is-written-and-how-much-you-admire